7Eleven Café+

SERVICES


Presentation Design /  Strategy / Copywriting / Visual Identity

7Café+ is a revolutionary concept that combines the convenience of a traditional 7Eleven store with the ambiance and offerings of a trendy café. It aims to provide customers with a unique and elevated experience, where they can not only grab their daily essentials but also enjoy a delicious cup of coffee or a freshly baked pastry.

The concept was born out of a desire to cater to the evolving needs and preferences of modern consumers. With the rise of the coffee culture and the increasing demand for quality food and beverages, 7Eleven saw an opportunity to create a space that would appeal to a wider audience and differentiate themselves from their competitors.

For the Swire group, partnering with 7Eleven to bring Café+ to their retail spaces presents a unique opportunity to attract a diverse customer base. The concept appeals to a wide range of demographics, from busy professionals looking for a quick caffeine fix to students seeking a comfortable study spot. This increased foot traffic can drive sales and enhance the overall shopping experience within Swire group's retail spaces.